KitchenTest

Real vs. Simulation

Is it possible for an academic program to remove the scaffolding and safety nets of simulation in order to provide its students with a truly authentic and real training experience?

At what point does an education process inhibit that leap into real world application?

 

Thursday, 17 January, 2013

What Goes Around Comes Around

Every business has its ups and its downs.

When you are down, how hard do you hit the ground to propel yourself back up?

In May 2012, Red Earth had no new projects on the horizon, so we hit the ground. Hard. We left no stone unturned and no relationship unattended in the effort of finding our next project.

Fast forward 7 months later. A seed we planted in that tougher time has come around in an exciting new partnership with an award-winning production and post-production company, SUBTRTACTIVE.

We can’t wait to collaborate with Kyle and his amazing company on their upcoming project.

Tuesday, 11 December, 2012

What Do You Stand For?

What do you stand for in your professional life?

The answer is more and more important in the life of a big company, a small company, and the individual.

At Red Earth we are remaking our mission statement and our goals in order to plant a bold flag and double down on this notion that a company must stand for something.

What do you stand for?

 

Monday, 10 December, 2012

IBM: The King of Elements Pt. 3

Unique illustrations and motion graphic angles. We love the way they transition out of the graphic world and into the live-action world. They also do subtle color corrects throughout the piece…king of elements title for a reason.

Wednesday, 25 January, 2012

IBM: The King of Elements Pt. 2

That which all other split screen edits should be compared to.

Friday, 20 January, 2012

IBM: The King of Elements

Score, sound, graphics, color, characters, content and framing, edit, finishing.

We are in love with the way IBM kills it in each one of these categories; the result is something special looking.

 

Thursday, 19 January, 2012

What Beautiful Videos Look Like

Branded content is not just a buzz word, it’s when a brand makes it’s own content to highlight themselves. Pretty simple.

Why is it so much cooler these days?

Because brands are finally catching on to the concept of quality, story, cinematography.

Here is a video from a colleague of ours. It’s beautiful!

Tuesday, 10 January, 2012

Soldier’s iPhone Documents War

GB.AFG.10.0190

With just an iPhone and the online finishing program Hipstamatic (clearly all that anyone needs, so I guess we are out of the job).

High-contrast, well framed photos…is there anything more powerful?

GB.AFG.10.0061

My opinion is no, what do you say?

http://www.flickr.com/photos/basetrack/

Wednesday, 28 December, 2011

The Writing’s on the Wall

This post is about how, after much resistance, Final Cut Pro will not be long for this world here at Red Earth.

    The tech-y part:

4k footage shot on Red Cameras is really big! You can put it on an IMAX screen and it will look sharp as all hell. In final cut, that makes it burdensome, slow, glitchy, because final cut software can’t deal, it’s the equivalent of trying to drink a cold drink too fast.

We use the most amazing solution in the world of modern computerdom, the codec. A special little beast that shrinks the footage down, takes out some quality, and makes it so we can work fast and smooth with out crashes, lag or anything else that is unacceptable in our entitled modern Internet world. Using a codec to shrink footage takes time and hard drive space, both of which equal $$$$.

    The solution:

This video right here of Adobe’s new Creative Suite with The Premier editing platform. A guy editing uncompressed 4k footage like it ain’t no thang’.

As the guy says “not even I can believe what I’m seeing on my timeline right now”

Being able to drop raw 4k footage into your editing timeline is like the equivalent of the Nissan Leaf for editing. New paradigm, game changer, awesome.

Friday, 16 December, 2011

Swirling Business

We are teaming up with Wildlife again! A creative agency run by the Friedman brothers, These guys kill it at anything after effects…check them out: www.wildlife.la

Thursday, 8 December, 2011