Author Archive

Real vs. Simulation

Thursday, 17 January, 2013

Is it possible for an academic program to remove the scaffolding and safety nets of simulation in order to provide its students with a truly authentic and real training experience? At what point does an education process inhibit that leap into real world application?  

What Goes Around Comes Around

Tuesday, 11 December, 2012

Every business has its ups and its downs. When you are down, how hard do you hit the ground to propel yourself back up? In May 2012, Red Earth had no new projects on the horizon, so we hit the ground. Hard. We left no stone unturned and no relationship unattended in the effort of finding [...]

What Do You Stand For?

Monday, 10 December, 2012

What do you stand for in your professional life? The answer is more and more important in the life of a big company, a small company, and the individual. At Red Earth we are remaking our mission statement and our goals in order to plant a bold flag and double down on this notion that [...]

IBM: The King of Elements Pt. 3

Wednesday, 25 January, 2012

Unique illustrations and motion graphic angles. We love the way they transition out of the graphic world and into the live-action world. They also do subtle color corrects throughout the piece…king of elements title for a reason.

IBM: The King of Elements Pt. 2

Friday, 20 January, 2012

That which all other split screen edits should be compared to.

IBM: The King of Elements

Thursday, 19 January, 2012

Score, sound, graphics, color, characters, content and framing, edit, finishing. We are in love with the way IBM kills it in each one of these categories; the result is something special looking.  

What Beautiful Videos Look Like

Tuesday, 10 January, 2012

Branded content is not just a buzz word, it’s when a brand makes it’s own content to highlight themselves. Pretty simple. Why is it so much cooler these days? Because brands are finally catching on to the concept of quality, story, cinematography. Here is a video from a colleague of ours. It’s beautiful!

Soldier’s iPhone Documents War

Wednesday, 28 December, 2011

With just an iPhone and the online finishing program Hipstamatic (clearly all that anyone needs, so I guess we are out of the job). High-contrast, well framed photos…is there anything more powerful? My opinion is no, what do you say? http://www.flickr.com/photos/basetrack/

The Writing’s on the Wall

Friday, 16 December, 2011

This post is about how, after much resistance, Final Cut Pro will not be long for this world here at Red Earth. The tech-y part: 4k footage shot on Red Cameras is really big! You can put it on an IMAX screen and it will look sharp as all hell. In final cut, that makes [...]

Swirling Business

Thursday, 8 December, 2011

We are teaming up with Wildlife again! A creative agency run by the Friedman brothers, These guys kill it at anything after effects…check them out: www.wildlife.la